Visby is the city of roses and ruins. The idyllic small town is Gotland’s biggest population center with 25000 residents. Tourists started traveling to Visby over 100 years ago and it is now Sweden’s most popular tourist destination. People are rarely disappointed with the shopping in Visby, you will find everything from big shopping chains to small local stores and great restaurants. Seven of Visby’s restaurants were mentioned in the 2014 edition of the restaurant bible The White Guide.